Why is MC not the market leader?

[bamabonners]

Simple question.... The quality of the MC is leaps better and the dealers that I have met have all been excellent. MC has more features, better ride, more selection. Everyone knows MC name and heritage, why are they not the market leader?

[JDK]

Simple question.... MC has more features, better ride, more selection. Everyone knows MC name and heritage, why are they not the market leader?

Simple answer - every one of your points are debatable.

[jdhart73]

Lol ^^^

[AlbertaSurfer]

Honestly, I don't go to my dealer unless I absolutely have to. They're the least helpful, and it's like pulling teeth to get them to assist me with my boat.

Go to a boat show, and ask around outside the MasterCraft booth what people think of MC. You'll see why they aren't the market leader pretty quick.

[MC25]

I was just looking at texas sales numbers last month on how many each manufacturer sells in my area. Malibu outsold mc by 10 boats (new) and tx mc is one of the highest volume mc dealers next to that Canadian one. Think they include axis?

[skitilldark]

IMO it all depends on what your criteria for market leader is. MC probably will never be the market leader as defined by market share simply because they don't build anywhere near the boats that the other competitor brands like Malibu does. Last I heard, Malibu has three plants to MC's one. But I would argue that MC probably is the market leader for used boat values. Simply supply and demand...less MC's, relatively higher resale value. But the real market leader position resides in your head. If you think MC is the market leader, then they are. I do. But then again I've seen how they are built, (and the fact that I have MCOCD), so my opinion will obviously be jaded.

[atthelake]

I was just looking at texas sales numbers last month on how many each manufacturer sells in my area. Malibu outsold mc by 10 boats (new) and tx mc is one of the highest volume mc dealers next to that Canadian one. Think they include axis?

Where do you find these numbers?

[mzimme]

Market leader or not, this is easily one of the best group of people/support system of anything automotive I've ever been a part of.

[MC25]

Where do you find these numbers?

Dealers have access to it.

[MC25]

Market leader or not, this is easily one of the best group of people/support system of anything automotive I've ever been a part of.

My name is aric and i have an addiction... hahaha

[mzimme]

My name is aric and i have an addiction... hahaha

I hear ya.. I love this forum. My boat shares lots of parts with the MC's, and the help here is leaps and bounds better than anything I find on the SC forums.

[craig3972]

Glad i'm not the only loser home on a friday night with nothing else to do!

[thatsmrmastercraft]

You're definitely not the only one.

[GoneBoatN]

Glad i'm not the only loser home on a friday night with nothing else to do!

You're definitely not the only one.

Only because it is dark out and I have no driver or flagger; otherwise I'd be behind my boat.

Oh, and I'm avoiding the the things I should be doing around the house.

[epnault]

Simple question.... The quality of the MC is leaps better and the dealers that I have met have all been excellent. MC has more features, better ride, more selection. Everyone knows MC name and heritage, why are they not the market leader?

Market share is measured by volume of sales. At this level of boat and cost, market share doesn't validate the qualities you mentioned. Kind of like comparing a Taurus to Porsche.