Found this interesting as I was reviewing the transcript.
A new boat, under a different name and brand ( Not "MasterCraft') will be unveiled at the Miami boat show in 2019. There has been some hints as to a bigger boat coming and now we know some more details.
Excited for MasterCraft Holdings as they continue to increase their market into multiple marine categories.
AVIARA Boats
"Continuing our discussion on product development, we are excited to share more details regarding the new brand start-up we mentioned on our
last earnings call. At the Miami International Boat Show in February 2019, MasterCraft Boat Holdings will be unveiling the first model of a new brand
name, AVIARA, spelled A-V-I-A-R-A. AVIARA will be a series of large recreational day boats ultimately ranging from 32 to 40 feet. The 32-foot model
will be available for consumer delivery starting in July of 2019, with additional models to be introduced in the future. To be very clear, AVIARA is
not a performance sport boat nor is it an offshore fishing boat. AVIARA will be positioned as the preeminent brand serving the large recreational
day boat segment, combining European styling with American layout and engineering. This combination of modern luxury with progressive styling
will establish AVIARA as the new standard for quality, precision and design in the large rec boat day category.
The concept of the AVIARA brand was born from a carefully crafted strategy to fill the white space in the MasterCraft Boat Holdings portfolio with
the goal of retaining existing customers and capturing new customers as their boating preferences evolve over time. Given this, AVIARA will be distributed through a new network of dealerships completely separate from our core MasterCraft dealers, with the capability of supporting and
selling larger and more complex models of boats. More information on this will be provided at a later time. All our AVIARA models were designed
and will be manufactured at our award-winning facility in Vonore, Tennessee, which manufactures all of our MasterCraft boat. AVIARA owners can
expect the same level of outstanding quality, reliability and performance that is synonymous with the MasterCraft brand. More information will
be posted as it is made available to the AVIARA brand website, which is www.aviaraboats.com. There, you can register for e-mail updates, link to
our social media feeds, and be the first to learn about this exciting new brand.
A new boat, under a different name and brand ( Not "MasterCraft') will be unveiled at the Miami boat show in 2019. There has been some hints as to a bigger boat coming and now we know some more details.
Excited for MasterCraft Holdings as they continue to increase their market into multiple marine categories.
AVIARA Boats
"Continuing our discussion on product development, we are excited to share more details regarding the new brand start-up we mentioned on our
last earnings call. At the Miami International Boat Show in February 2019, MasterCraft Boat Holdings will be unveiling the first model of a new brand
name, AVIARA, spelled A-V-I-A-R-A. AVIARA will be a series of large recreational day boats ultimately ranging from 32 to 40 feet. The 32-foot model
will be available for consumer delivery starting in July of 2019, with additional models to be introduced in the future. To be very clear, AVIARA is
not a performance sport boat nor is it an offshore fishing boat. AVIARA will be positioned as the preeminent brand serving the large recreational
day boat segment, combining European styling with American layout and engineering. This combination of modern luxury with progressive styling
will establish AVIARA as the new standard for quality, precision and design in the large rec boat day category.
The concept of the AVIARA brand was born from a carefully crafted strategy to fill the white space in the MasterCraft Boat Holdings portfolio with
the goal of retaining existing customers and capturing new customers as their boating preferences evolve over time. Given this, AVIARA will be distributed through a new network of dealerships completely separate from our core MasterCraft dealers, with the capability of supporting and
selling larger and more complex models of boats. More information on this will be provided at a later time. All our AVIARA models were designed
and will be manufactured at our award-winning facility in Vonore, Tennessee, which manufactures all of our MasterCraft boat. AVIARA owners can
expect the same level of outstanding quality, reliability and performance that is synonymous with the MasterCraft brand. More information will
be posted as it is made available to the AVIARA brand website, which is www.aviaraboats.com. There, you can register for e-mail updates, link to
our social media feeds, and be the first to learn about this exciting new brand.
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